A context is our personal story, perception or experience that frames the way we think and act. In groups the collective context, a coherent and shared ‘big picture’ of results and approach, stimulates co-creation and the willingness to participate.

The success strategy: We all recognize the big picture and we are willing to work together towards a collective outcome. We can discuss this factor using the following success markers:

  • Shared vision
  • Coherent overview
  • Interdependencies
  • Motivating outcome
  • Translate big picture